As part of Lowe’s seasonal décor program, these animatronics were designed to enhance holiday experiences and connect emotionally with customers through movement, light, and character. Developed with insights from market trends and Lowe’s target shopper, each design balances visual appeal, interactivity, and approachability.
ANIMATROnICS
COMPANY: LOWE’S
Year
2025, 2026
-
To design and develop a family-friendly Halloween animatronic ghost for Lowe’s seasonal décor line that aligns with current market trends and appeals to the core Lowe’s customer—homeowners seeking approachable, festive, and easy-to-use decorations. The goal is to create a lightweight, easy to build, visually appealing animatronic with light and motion features.
-
The process involved multiple rounds of design concepts with stake holders, including, design, marketing, and merchants.
-
These festive animatronics elevate seasonal décor by creating joyful, interactive experiences for families. Designed to align with customer preferences and retail trends, they help drive engagement, boost sales, and position Lowe’s as a go-to destination for holiday décor that’s both memorable and approachable.