FILTER COFFEE MAKER

Not just another coffee maker.
Rooted in the traditions of India, this modern take on the Filter Coffee Maker brings cultural heritage into today’s kitchens. It’s qualities of a sugary slow brewed coffee aligns with products that become part of a tasty ritual. This project reimagines how a Filter Coffee Maker could be localized for the U.S. market, blending authenticity with modern living.

Year
2025

  • Bring to the US consumer the delicious tasting coffee that comes from Filter Coffee. The product had to be acceptable to the a US customer.

  • Cultural Mapping was done after the round of design to align to the US consumer by interviewing native south Indians and Americans.

  • The final design is an elevated Filter Coffee maker that looks good enough to join a modern American kitchen.

Design concept exploration using A.I. and vizcom

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