The Mirage Haus Approach
Thoughtful Design, Step by Step
DESIGN PROCESS
At Mirage Haus Studio, the design process follows the 4 D’s: Discover, Define, Develop, and Deliver. This flexible framework provides structure while allowing room to respond to each project’s unique challenges and opportunities.
In the Discover phase, the studio investigates user needs, cultural context, and potential areas for innovation, while working to understand and align with client goals to ensure a clear and strategic project direction.
Define focuses on framing the core problems and setting clear design goals.
During Develop, concepts take shape through sketching, modeling, and prototyping—each iteration informed by testing and feedback.
Finally, Deliver, a well-executed outcome that delivers on insights gained through the discovery, define, and develop phases.
This process keeps the work grounded in human-centered design, moving from insight to impact with intention and clarity.
DISCOVER
-
Early investigations help uncover unmet needs, potential innovation areas, and emerging market trends.
-
Clear benchmarks are established to guide decision-making and measure outcomes throughout the project.
-
Competitive products and pricing structures are reviewed to identify market gaps and position the offering effectively.
-
Research into user behaviors, goals, and environments provides essential insight for shaping relevant, human-centered solutions.
DEFINE
-
Uncovers the core client goals and key problems that the design must address.
-
Identifies technical, regulatory, and production limitations that shape feasible solutions.
-
Outlines the project’s boundaries, schedule, and budget to align expectations and resources.
-
Gathers input from key stakeholders to confirm direction and ensure alignment across teams.
DEVELOP
-
Gathers insights from real users to inform and refine design decisions during development.
-
Multiple design directions are generated and evaluated to identify the most promising solutions.
-
Digital models are developed to visualize, iterate, and prepare designs for prototyping and production.
-
Physical or digital prototypes are constructed, tested, and refined based on feedback and performance.
DELIVER
-
Refined visual assets are prepared to clearly communicate final design intent and direction.
-
Detailed 3D models and high-quality renderings are delivered to support visualization and production planning.
-
Professional presentations summarize the design journey and showcase key outcomes for stakeholder review.
-
Documentation and assets are packaged to support manufacturing handoff or seamless transition to the next development phase.
FROM IDEA TO VISUALIZATION
This section showcases how early ideas evolve through different stages of sketching and rendering. Each level plays a unique role in communicating form, function, and design intent — from quick concept sketches to production-ready visuals.
1.]
Exploratory Sketching
Loose, exploratory sketches used to quickly communicate early-stage ideas. These line drawings prioritize concept variety and functionality over precision, and often disregard perspective or shading. They serve as a foundation for discussion and creative direction at the earliest point in the process.
2.]
Preliminary Development
Focused on solving design challenges, these sketches introduce basic form and function while capturing early intent. They often include minimal color, annotations, and arrows to convey interaction points, product details, and initial design direction.
3.]
Concept Development
A more refined stage of ideation, these sketches emphasize form development, brand language, and user interaction. Elements such as color, shading, material cues, and texture are used to communicate a clearer vision of the product.
4.]
Concept Rendering
High-fidelity sketches used to communicate a proposed final direction. These renderings highlight key design elements like visual brand language (VBL), color, material, and finish (CMF). They’re often used to gather feedback from stakeholders and serve as stand-ins for final documentation during the development process.
5.]
Production Rendering
Polished, production-ready renderings created using 3D CAD and rendering software. These images accurately represent the final design, and are often used in packaging, marketing, or digital presentations. They serve as a visual benchmark for production and brand alignment.
