MIRAGE HAUS STUDIO

We help organizations understand people, culture, and behavior so they can build better products.

We believe great industrial design begins with observation. Studying human behavior, cultural context, and the everyday rituals that shape how people live. Our work combines systems thinking, sustainability, and emotional ergonomics to create products that feel intuitive, lasting, and deeply considered.

IRWIN CHALK REELS
Filter Coffee Maker
DEWALT TOUGH SERIES CLAMPS
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Animatronic Design
IRWIN CHALK REELS
CRAFTSMAN RIVET TOOL
ERGONOMIC STAPLER
STANLEY FATMAX HYBRID CLAMPS

  • “Our company has used Mirage Haus since 2020 and has never been less than impressed with their work and dedication to exceeding our expectations. Josue and Mirage Haus have been an invaluable asset to our own success.”

    —Andrew Rojee, President, Staffordshire Development LLC

  • "Josue is a deeply thoughtful, passionate, and talented industrial designer with a penchant for problem solving and a knack for putting himself in the end user’s shoes. He makes the user’s problem his problem until he is able articulate the frustration, act with empathy, and visualize a better future path forward. Skilled in all facets of the design process, I would recommend Josue to any organization or team looking to up its game and crush the competition with world class design thinking.”

    —Joe Palermo

  • ‘Josue brings creativity, curiosity, attention to detail and an easy going approach to projects even in the face of adversity. I worked with Josue on several projects over 4 years and he was always a pleasure to work with. He brought passion, devotion to the end user, and a willingness to listen, learn and pivot. You could always count on Josue to come up with creative solutions to a myriad of challenges.”

    —Aaron Jones

From the first question to the final decision — strategy, research, and design in service of outcomes that matter.

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Cultural Product Strategy | Tailored for culture, context & Region

We develop a strategy to help adapt your product to the cultural behaviors, expectations, and realities of the people using it.

Using our proprietary CULTURA framework, we go beyond translation. We study how products are perceived, understood, and integrated into everyday life across different regions and cultures. From visuals and messaging to usability and interaction, every detail is refined to feel natural, relevant, and intuitive to the market it serves.

Cultural Attributes
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Human Factors & Accessibility Strategy | Inclusive by design

Grounded in human behavior, usability research, and accessibility thinking, this approach focuses on reducing friction and creating experiences that work across a wide range of abilities, backgrounds, and real-world conditions.

Two dark gray circles overlapping with a black background and a small white curved line.

Product Strategy & Design | Creative direction for real-world products

Through intentional industrial design, visual development, and CMF strategy, we help companies create products that feel intuitive, culturally aware, and aligned with how people actually live and interact.

From early concept exploration to production-ready refinement, every decision is guided by usability, accessibility, brand alignment, and real-world relevance.

Sketch book
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Design for Manufacturing & Feasibility | From vision to viability

Concept-to-production fidelity — ensuring design intent survives the engineering process.

Through prototyping, iterative refinement, and design for manufacturability, we help companies create products that are reliable, efficient to produce, and thoughtfully resolved for real-world use.

Prototyping

FEATURED WORK

  • Yellow DeWalt touch series clamps attached to a wooden workbench in a woodworking shop.

    Dewalt Tough Series Clamps

    A rugged clamp redesigned for better grip, greater force, and release across multiple brands.

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  • Animatronics

    Animatronics

    Halloween and Christmas animatronics for people of all ages.

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  • Close-up of person holding a speed radar gun, aiming it with one hand and pressing a button with the other hand.

    Irwin Strait-Line Refresh

    Refreshing the look and feel of Irwin’s chalk reels to match modern brand standards and improve real-world user experience.

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  • A red Craftsman cordless staple gun, a black pencil with a green eraser, a metal ruler, and a small wooden dowel on a wooden workbench.

    Craftsman Stapler

    A modern, ergonomic stapler designed to outperform and refresh the Craftsman lineup.

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  • A person in a blue work jacket using a red Craftsman-branded nail gun to fasten a piece of orange material in a workshop setting.

    Craftsman Riveters

    A smarter riveter, built for retail impact and real-world usability.

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